HARAMOON - THE K-BEAUTY BLOG
HARAMOON Skincare Philosophy
HARAMOON honors the timeless aspiration for smooth, resilient skin—an ideal rooted in attentive, sustained care. Many of us have experienced the frustration of layering high‑activity ingredients or splurging on prestige...
HARAMOON Skincare Philosophy
HARAMOON honors the timeless aspiration for smooth, resilient skin—an ideal rooted in attentive, sustained care. Many of us have experienced the frustration of layering high‑activity ingredients or splurging on prestige...
The Ultimate Korean Toner Routine for Perfect S...
In Korea, toner isn’t just a swipe-and-go step — it's a multi-functional base layer for skin health. Learn how to use toner four ways for hydration, balance, and a clearer...
The Ultimate Korean Toner Routine for Perfect S...
In Korea, toner isn’t just a swipe-and-go step — it's a multi-functional base layer for skin health. Learn how to use toner four ways for hydration, balance, and a clearer...
Korean Toner, Upgraded: Why Water-Oil Balance I...
The K-Beauty Toner That Acts Like a Treatment This isn't your average toner. It functions as both a skin primer and a moisture-charging base layer, allowing serums to absorb more...
Korean Toner, Upgraded: Why Water-Oil Balance I...
The K-Beauty Toner That Acts Like a Treatment This isn't your average toner. It functions as both a skin primer and a moisture-charging base layer, allowing serums to absorb more...
Korean Beauty Startups Bet on Booming US Demand
Amid tariffs and shifting markets, Korean skincare startups are thriving by leaning into high-performance formulas with real science.
Korean Beauty Startups Bet on Booming US Demand
Amid tariffs and shifting markets, Korean skincare startups are thriving by leaning into high-performance formulas with real science.
Why Sephora, Estee Lauder and Western Brands Ar...
As Maybelline New York and Wella exit South Korea by mid‑2025, ingredient‑focused, peptide‑driven K‑Beauty startups are filling the void—proving that meeting real skin needs with science beats a one‑size‑fits‑all approach.
Why Sephora, Estee Lauder and Western Brands Ar...
As Maybelline New York and Wella exit South Korea by mid‑2025, ingredient‑focused, peptide‑driven K‑Beauty startups are filling the void—proving that meeting real skin needs with science beats a one‑size‑fits‑all approach.
Korean Beauty Startups Bet on Booming US Demand
K‑Beauty startups are storming U.S. retail despite rising tariffs, thanks to potent biotech formulations (like the peptide‑rich Derma Haut Dam Ampoule), savvy branding, and online virality. Their edge: science‑led skincare...
Korean Beauty Startups Bet on Booming US Demand
K‑Beauty startups are storming U.S. retail despite rising tariffs, thanks to potent biotech formulations (like the peptide‑rich Derma Haut Dam Ampoule), savvy branding, and online virality. Their edge: science‑led skincare...