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  • The emotional game of beauty and cosmetics marketing

    Beauty Marketing & Product Recycling: Unmasking...

    From targeted ads that prey on insecurity to recycled formulas masquerading as “new,” the beauty business relies on emotional triggers and cost‑cutting strategies that consumers rarely see.

    Beauty Marketing & Product Recycling: Unmasking...

    From targeted ads that prey on insecurity to recycled formulas masquerading as “new,” the beauty business relies on emotional triggers and cost‑cutting strategies that consumers rarely see.

  • Only a handful of massive players own the entire USA Beauty and Cosmetic market full of hundreds of brands.

    Behind the Counter: The Conglomerates Controlli...

    Excerpt: A handful of giants—L’Oréal, Estée Lauder, Coty and LVMH—own dozens of brands, shape product launches and profit from high markups while mostly male boards make decisions for a female‑dominated market.

    Behind the Counter: The Conglomerates Controlli...

    Excerpt: A handful of giants—L’Oréal, Estée Lauder, Coty and LVMH—own dozens of brands, shape product launches and profit from high markups while mostly male boards make decisions for a female‑dominated market.

  • Centella Asiatica Leaf Closeup Image

    Centella Asiatica: The Ancient Herb Revolutioni...

    In the ever-evolving world of beauty and skincare, there's one ancient herb that's come to the forefront: Centella Asiatica. Known by many names such as Cica, Gotu Kola, or Tiger...

    Centella Asiatica: The Ancient Herb Revolutioni...

    In the ever-evolving world of beauty and skincare, there's one ancient herb that's come to the forefront: Centella Asiatica. Known by many names such as Cica, Gotu Kola, or Tiger...

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