HARAMOON

Korean Beauty Startups Bet on Booming US Demand
Amid tariffs and shifting markets, Korean skincare startups are thriving by leaning into high-performance formulas with real science.
Korean Beauty Startups Bet on Booming US Demand
Amid tariffs and shifting markets, Korean skincare startups are thriving by leaning into high-performance formulas with real science.

Why Sephora, Estee Lauder and Western Brands Ar...
As Maybelline New York and Wella exit South Korea by mid‑2025, ingredient‑focused, peptide‑driven K‑Beauty startups are filling the void—proving that meeting real skin needs with science beats a one‑size‑fits‑all approach.
Why Sephora, Estee Lauder and Western Brands Ar...
As Maybelline New York and Wella exit South Korea by mid‑2025, ingredient‑focused, peptide‑driven K‑Beauty startups are filling the void—proving that meeting real skin needs with science beats a one‑size‑fits‑all approach.

Korean Beauty Startups Bet on Booming US Demand
K‑Beauty startups are storming U.S. retail despite rising tariffs, thanks to potent biotech formulations (like the peptide‑rich Derma Haut Dam Ampoule), savvy branding, and online virality. Their edge: science‑led skincare...
Korean Beauty Startups Bet on Booming US Demand
K‑Beauty startups are storming U.S. retail despite rising tariffs, thanks to potent biotech formulations (like the peptide‑rich Derma Haut Dam Ampoule), savvy branding, and online virality. Their edge: science‑led skincare...

HARAMOON Immortal Peptide Serum | Night Care Ro...
🌙 How to Use – Night Care Routine After cleansing, apply an acidic toner to balance pH and refine texture. Using the dropper, dispense a few drops of serum onto your...
HARAMOON Immortal Peptide Serum | Night Care Ro...
🌙 How to Use – Night Care Routine After cleansing, apply an acidic toner to balance pH and refine texture. Using the dropper, dispense a few drops of serum onto your...

✨ HARAMOON: The Complete Skin Barrier Ritual
Welcome to your new skincare ritual—rooted in Korean tradition, backed by science, and built for real results. The HARAMOON collection is formulated to restore balance, strengthen the skin barrier, and...
✨ HARAMOON: The Complete Skin Barrier Ritual
Welcome to your new skincare ritual—rooted in Korean tradition, backed by science, and built for real results. The HARAMOON collection is formulated to restore balance, strengthen the skin barrier, and...