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If it made it onto this page, it’s because it works — practically, visually, or symbolically. This is the collection for thoughtful shoppers, cautious first-timers, and anyone who prefers their beauty with backbone.

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  • Beauty Marketing & Product Recycling: Unmasking the Psychological Playbook - Wax | Wane

    Beauty Marketing & Product Recycling: Unmasking...

    From targeted ads that prey on insecurity to recycled formulas masquerading as “new,” the beauty business relies on emotional triggers and cost‑cutting strategies that consumers rarely see.

    Beauty Marketing & Product Recycling: Unmasking...

    From targeted ads that prey on insecurity to recycled formulas masquerading as “new,” the beauty business relies on emotional triggers and cost‑cutting strategies that consumers rarely see.

  • Behind the Counter: The Conglomerates Controlling Your Makeup Bag - Wax | Wane

    Behind the Counter: The Conglomerates Controlli...

    Excerpt: A handful of giants—L’Oréal, Estée Lauder, Coty and LVMH—own dozens of brands, shape product launches and profit from high markups while mostly male boards make decisions for a female‑dominated market.

    Behind the Counter: The Conglomerates Controlli...

    Excerpt: A handful of giants—L’Oréal, Estée Lauder, Coty and LVMH—own dozens of brands, shape product launches and profit from high markups while mostly male boards make decisions for a female‑dominated market.

  • Centella Asiatica: The Ancient Herb Revolutionizing Modern Skincare - Wax | Wane

    Centella Asiatica: The Ancient Herb Revolutioni...

    In the ever-evolving world of beauty and skincare, there's one ancient herb that's come to the forefront: Centella Asiatica. Known by many names such as Cica, Gotu Kola, or Tiger...

    Centella Asiatica: The Ancient Herb Revolutioni...

    In the ever-evolving world of beauty and skincare, there's one ancient herb that's come to the forefront: Centella Asiatica. Known by many names such as Cica, Gotu Kola, or Tiger...

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