The Philosophy of Gentle Cleansing

In Korean skincare, cleansing is never an afterthought. It’s the foundation of calm skin — a ritual meant to prepare, not punish. The HARAMOON Pure Moisture Cleanser was designed with that philosophy in mind: to purify without imbalance, to refresh without friction.

Unlike many Western foaming cleansers that rely on strong sulfates and alkaline pH levels, this formula sits at pH 5.5, mirroring the skin’s natural environment. The result is balance — a surface that feels clean but never tight, hydrated yet never oily. It’s the first moment in your routine when your skin exhales.

Amino Acid Surfactants — The Respectful Cleansers

At the heart of this cleanser are amino acid-based surfactants like Sodium Cocoyl Isethionate and Coco-Betaine. These coconut-derived agents lift impurities using mild, skin-compatible chemistry.

Instead of stripping oils away, they form a creamy microfoam that dissolves sunscreen, pollution, and sebum while maintaining the protective acid mantle — that thin layer that keeps your skin comfortable and resilient.
It’s the difference between washing your skin and working with it.

Hyaluronic Acid Complex — The Hydration Anchor

Traditional cleansers often remove water faster than they clean, leaving the skin dehydrated.
HARAMOON’s formula reverses that. With multi-weight hyaluronic acids, the Pure Moisture Cleanser holds water at every level — surface, mid, and sub-layer.
This means that when you rinse, you aren’t washing hydration away; you’re actually sealing it in.
It’s the science behind skin that feels soft even before moisturizer touches it.

Glycerin — The Invisible Comfort Layer

Glycerin works as a humectant, binding moisture from the air to the skin’s surface. In this formula, it keeps the microfoam from feeling squeaky or dry.
It’s not dramatic, but it’s deeply human — a molecule that understands that comfort is also a form of skincare.

Eucalyptus Leaf Oil — The Breath of Fresh Skin

To round out the cleansing experience, a trace of Eucalyptus Globulus Leaf Oil offers clarity and refreshment without irritation.
Its subtle, clean scent and balancing properties leave the complexion feeling awakened, not fragranced — a Korean approach to sensory care: understated, functional, elegant.

The Texture: Cloud Foam, Not Soap Foam

The texture transforms into a light cloud-like foam that cushions as it cleanses. It rinses completely, leaving behind a finish that feels cleaner than clean — hydrated, balanced, and calm.
No residue, no drag, no squeak. Just the quiet confidence of skin that’s been handled with care.

Why pH Balance Matters More Than You Think

Healthy skin maintains a slightly acidic surface — between 4.5 and 5.5 on the pH scale. When that balance tips too high (from harsh cleansers or over-exfoliation), the barrier weakens, leading to dryness, sensitivity, and dullness.
By formulating at pH 5.5, this cleanser helps keep that balance intact, supporting the skin’s natural ability to protect itself.
It’s chemistry working in harmony with biology — and it’s the quiet genius of Korean formulation design.

The Result: Skin That Feels Like It Can Breathe Again

The goal of the Pure Moisture Cleanser isn’t just clean skin. It’s comfortable skin — skin that feels soft immediately after cleansing, ready to absorb the layers that follow.
It’s the kind of clean that doesn’t need to shout to be believed.